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Netflix Receives Backlash After Considering Adding Commercials To Its Platform

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Some Netflix users don’t like the idea that the streaming service may be adding commercials  after losing many subscribers.

Reed Hastings, Netflix’s CEO, has continuously said that advertisements won’t be a part of their business model.

“No advertising coming to Netflix. Period. Just adding relevant trailers for other Netflix content you are likely to love,” Hastings stated in 2015.

But, recently, Hastings has played around with the thought of bringing adverts to users of Netflix if they would like a decrease in their subscription.

“…as much as I am a fan of simplicity of subscription, I am a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant, get what they want, makes a lot of sense,” he stated.

In the first three months of 2022, Netflix confessed to losing 200,000 subscribers. Some of the reasons noted for the loss include rising competition, inflation, and the sharing of passwords.

Many have opposed the incorporation of ads in the subscription package, expressing their backlash on social media.

‘It’s really that simply. I left cable for your service because of ads,” one user tweeted. “Goodbye Netflix. I won’t pay for a streaming service that includes ads, full stop. I’d rather watch nothing at all,” another user wrote.

The head of product at digital magazine, Rest of World, Michael Donohoe, has opposed the idea. He says that the choice by Netflix would be the exact opposite of the purpose of the subscription platform.



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